Every Step Tells a Story
Fashion that teaches. Each pair reveals the story of a hero of African descent — through a simple QR code and bold design.
Signature colours: White · Yellow · Green · Red
A Lesson Hidden in Your Socks
Learn
Each pair connects to a true story—scientists, writers, inventors and leaders of African descent who shaped the world.
Wear
Statement socks in four symbolic colours: white, yellow, green, red. Daily expression of identity, unity, and pride.
Remember
History has too often been edited. We walk to correct that—one step, one story, one pair at a time.
Four Colours. One Truth.
Our signature palette represents the values carried by our heroes: White for truth, Yellow for light, Green for growth, Red for courage.
“Because history deserves to walk with us — not behind us.”
We exist to challenge silence, reclaim stories, and pass knowledge to the next generation through everyday wear. ITSO stands for education through design, visibility through fashion, and pride through truth.
Why ITSO
ITSO means In The Shoes Of. It’s not just our name—it’s an invitation. We walk in the shoes of heroes of African descent whose stories have been ignored or simplified. Every pair is a step toward visibility, understanding, and truth. When you wear ITSO, you don’t just wear design— you walk in the footsteps of those who walked before you.
Walk in history. Stand in truth.
Join the movement. Collect the socks. Share the stories.