About In The Shoes Of
Fashion that teaches. We’re pioneering socks that carry true stories of heroes of African descent — revealed through a simple QR code.
Every Step Tells a Story
Every day, billions of people put on socks without a second thought. We saw an opportunity hidden in that routine — a chance to walk with truth. In The Shoes Of is the first educational sock brand, pioneering fashion that teaches. Each pair carries a QR-linked story of a hero of African descent — a figure whose name or influence the world too often forgets. We exist to fight silence with style, to replace stereotypes with knowledge, and to let every step tell the story schools never did. Because history deserves to walk with us — not behind us.
Why ITSO
ITSO means In The Shoes Of. It’s both our name and a call. We walk in the shoes of heroes of African descent whose stories have been ignored or simplified. Every pair is a step toward visibility, understanding, and truth. When you wear ITSO, you don’t just wear design — you walk in the footsteps of those who walked before you.
Four Colours. One Truth.
Our signature palette symbolizes universal values: White for truth, Yellow for light, Green for growth, Red for courage.
How It Works
- Pick a pair from our limited drops in four colours.
- Scan the QR code on the sock to open a short, mobile-friendly hero story.
- Read, share, and collect — every step spreads knowledge.
Who It’s For
Parents & Kids
Everyday wear that sparks pride and curiosity at home and at school.
Teachers & Schools
QR-linked mini lessons that fit into assemblies, history, and arts classes.
Collectors & Givers
Four colours, many heroes — meaningful gifts and limited runs.
Questions, Answered
Are the stories kid-friendly?
Yes. Each story is written to be clear and respectful for families and classrooms.
Will drops be restocked?
No — each batch is small and time-bound. Once a drop sells out, it lives on as a collectible.
Do you verify historical claims?
Yes. We focus on well-documented figures of African descent and skip subjects where evidence is unclear.
Walk in history. Stand in truth.
Explore the latest drop and share the stories you believe in.